AAIA - Episode 13 - The AI Workflow That Fixed Our Website

AI and Automation In Action

• 9 min

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Boosting Google PageSpeed Scores with Claude: An AI-Powered SEO Performance Workflow This episode of AI and Automation In Action walks through an internal AI and automation use case for improving website SEO performance by using Claude to analyze Google PageSpeed Insights results and implement fixes. Instead of relying on SEO consultants, Shane feeds PageSpeed reports into Claude for interactive Q&A to better understand what metrics and issues are hurting performance, then takes the resulting recommendations into Claude Code to help apply changes directly to the site. The script shows before-and-after results: mobile performance improving from 35 to 97 and desktop performance rising from 52 to 100. While some tracking tags and plugins couldn’t be removed, Claude helped optimize how and when they load to reduce penalties. The team now runs this workflow weekly and after new page posts to optimize performance on the fly. 00:00 Show Intro 00:46 SEO Pain Point 01:48 Claude Workflow 04:01 Baseline Scores 05:44 Big Performance Win 07:02 Ongoing Optimization 07:41 Wrap Up 08:02 Outro and Contact